rexmere.com

This weblog entry details the opening of the FreeAgent external drive from Seagate. As the blog entry title suggests, it's clear that Seagate's been influenced by Apple's packaging habits. What I found interesting isn't so much the overall look (white boxes with decent design) but that they also seem to have done a decent job of capturing the "we're in this together" attitude. Interestingly, instead of going with Apple's "we're all hip here, right?" sensibility, Seagate seems to have landed on more of an "isn't this fun?" spin.